1、符合客戶的行業屬性及企業特點 在客戶打開網頁的一瞬間,讓客戶直觀地感受到企業所要傳遞的理念及特征,如網頁色彩、圖片、布局等等。 2、符合用戶的瀏覽習慣 根據網頁內容的重要性進行排序,讓用戶用最少的眼球移動和鼠標移動,找到所需信息。 3、符合用戶的使用習慣 根據網頁用戶的使用習慣,將用戶最常使用的功能放置于醒目的位置,便利于用戶的查找及使用。 4、圖文搭配,重點突出 用戶對于圖片的認知程度遠高于對文字的認知程度,適當的使用圖片可以提高用戶的關注度。此外,確立頁面的視覺焦點也很重要,過多的干擾元素會讓用戶不知所措。 5、利于搜索引擎收錄頁面 減少Flash和大圖片的使用,多用文字及描述,以便于搜索引擎更容易收錄網站,讓用戶更容易找到所需內容。 1, in line with the customer's industry attributes and the characteristics of the enterprise, the customer can intuitively feel the idea and characteristics of the enterprise, such as color, picture, layout and so on. 2, conform to the user's browsing habits, sort according to the importance of the content of the web page, so that users can find the required information with the least eye movement and mouse movement. 3, in accordance with the user's use habits, according to the usage habits of the web users, the most frequently used functions of the user are placed in a waking position, and it is convenient for the users to find and use them. 4, with the matching of graphic and text, it emphasizes that the cognition degree of the user is much higher than that of the text, and the appropriate use of the picture can improve the user's attention. In addition, it is also important to establish the visual focus of a page. Too many interference elements will make users feel at a loss. 5, conducive to the search engine included pages to reduce the use of Flash and large pictures, and more use of text and description, so that the search engine easier to include web sites, making users more easy to find the required content.