網站內容及實現方式
Content and Realization of Website
1、根據網站目的確定網站結構導航
1. Determining the Navigation of Website Structure Based on the Purpose of Website
一般企業型網站應包括：公司簡介、企業動態、產品介紹、客戶服務、案例展示、聯系方式、在線留言等基本內容。更多內容如：常見問題、營銷網絡、招賢納士、在線論壇、英文版等等。通常個人網站則以小型博客和論壇居多，欄目設置通常由站長的個人喜好而定。
General enterprise websites should include: company profile, enterprise dynamics, product introduction, customer service, case presentation, contact information, online message and other basic content. More content such as: Frequent Questions, Marketing Network, Recruitment, Online Forum, English www.xiekou.net.cn www.wantou.net.cn www.buxiugangdai.net.cn www.zhenkongdiaoju.cn www.goucaoguanjia.cn www.kagu.org.cnEdition and so on. Usually personal websites are dominated by small blogs and forums, and column settings are usually determined by the personal preferences of webmasters.
2、根據網站目的及內容確定網站整合功能
2. Determine the website integration function according to the purpose and content of the website
如FLASH引導頁、會員系統、網上購物系統、在線支付、問卷調查系統、信息搜索查詢系統、流量統計系統等。
Such as FLASH guide page, membership system, online shopping system, online payment, questionnaire system, information search and query system, traffic statistics system, etc.
3、確定網站結構導航中頻道子欄目
3. Determine the Channel Subcolumn in Site Structure Navigation
如公司簡介中可以包括：總裁致詞、發展歷程、企業文化、核心優勢、生產基地、科技研發、合作伙伴、主要客戶、客戶評價等；客戶服務可以包括：在線咨詢、服務熱線、服務宗旨、服務項目等。
For example, the company profile can include: President's speech, development process, corporate culture, core advantages, production base, scientific and technological research and development, partners, key customers, customer evaluation, etc. Customer service can include: online consulting, service hotline, service purpose, service items, etc.
4、確定網站內容實現方式
4. Determine how to implement website content
如產品中心使用動態程序數據庫還是靜態頁面。營銷網絡是采用列表方式還是地圖展示。
For example, the product center uses dynamic program database or static page. Is the marketing network a list or a map display?
網頁設計
Web Design
1、網頁設計美術設計要求，網頁美術設計一般要與企業整體形象一致，要符合企業CI規范。要注意網頁色彩、圖片的應用及版面策劃，保持網頁的整體一致性。
1. Web design art design requirements, web art design should generally be consistent with the overall image of the enterprise, to comply with corporate CI norms. Pay attention to the application of color, pictures and layout planning of web pages to maintain the overall consistency of web pages.
2、在新技術的采用上要考慮主要目標訪問群體的分布地域、年齡階層、網絡速度、閱讀習慣等。
2. In the adoption of new technology, we should consider the distribution of the main target groups, age class, network speed, reading habits and so on.
3、制定網頁改版計劃，如半年到一年時間進行較大規模改版等。
3. Formulate a plan for page revision, such as large-scale revision from half a year to one year.